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Next.js App Router: A Pragmatic SEO Playbook

Urnish Tech·Apr 12, 2026· 9 min read

How to build SEO-first sites with the App Router - generateMetadata, structured data, ISR, and Core Web Vitals.

The App Router changes how SEO gets shipped. In this guide we cover dynamic generateMetadata, JSON-LD via the Metadata API, sitemap.ts and robots.ts, and the ISR patterns we use in production for marketing sites and blogs that rank.

We use these patterns across production engagements for clients in fintech, healthcare, and SaaS - and we're happy to walk you through the trade-offs in a working session if it helps your team.

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Cutting AWS Bills 40%: ECS Fargate Cost Patterns That Worked

Right-sizing tasks, capacity providers, savings plans, and image slimming - the playbook we use across client clusters.

Production RAG with Claude: Architecture and Trade-offs

A deep dive on retrieval-augmented generation patterns we use to ship reliable LLM features for clients.

TypeORM + PostgreSQL: Patterns for Real Apps

Migrations, soft deletes, optimistic locking, and the entity patterns we use across production codebases.

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