AmazeOrders - Cannabis Wholesale Ordering Platform
A B2B wholesale ordering platform for AMAZE Cannabis - a buyer portal where licensed dispensaries browse live inventory and place case orders, backed by an admin portal with a built-in sales CRM, credits, discounts, invoicing, and delivery routes.
The challenge
AMAZE Cannabis sells its AMAZE, NUGZ, and Acute product lines wholesale to licensed dispensaries. Taking those orders by phone, text, and spreadsheet meant buyers never saw live availability, sales reps tracked accounts in their heads, and every order had to be re-keyed before it could be invoiced and scheduled for delivery. The brand needed one system where dispensaries could order for themselves against real inventory, and where the internal team could manage buyers, pricing, and fulfilment from the same data.
What we built
Urnish Tech designed and built AmazeOrders, a two-sided wholesale platform on React, Node.js, and AWS. Dispensary buyers get a branded storefront showing the live catalog with case pricing, per-unit cost, potency, batch numbers, and downloadable lab reports, plus a live cart and order history per store location. The AMAZE team works from an admin portal covering the full sales cycle: a buyer CRM with pipeline stages and follow-ups, sales rep assignment, account credits, discounts, product and item management, invoices, and delivery routes, with user management and audit logs underneath. The platform also integrates the Claude AI API.
Key features
Buyer portal
- Wholesale catalog with category, featured, strain type, brand, and THC potency filters
- Grid and table views showing case price, per-unit price, units per case, and available quantity
- Batch numbers and downloadable lab reports (COA) on every product
- Live cart with subtotal, discounts, and account credits applied before checkout
- Multi-location buyers switch between licensed store locations from one login
- Order history, support tickets, and in-app feature and bug feedback with attachments
Sales CRM
- Buyer directory with type, pipeline stage, locations, contacts, and tags
- Table and Kanban views of the buyer pipeline
- Follow-up queue with notifications so no account goes quiet
- Sales rep management and configurable buyer stages
Orders & fulfilment
- Order management with invoice generation
- Delivery route planning for outgoing wholesale orders
- Account credits and discount rules managed per buyer
- Product and item editor for catalog, pricing, and stock
Platform & security
- Passwordless sign-in with emailed one-time codes, alongside password login
- Role-based user management for the internal team
- Audit logs of administrative actions
- React frontend and Node.js backend on PostgreSQL, deployed on AWS
Challenges solved
Orders against live inventory
Buyers order from the same catalog the AMAZE team manages, so availability, pricing, and lab data are always current and orders no longer need re-keying.
Sales pipeline in the ordering system
The CRM sits next to the order data, so reps see each buyer's stage, locations, and follow-ups without exporting to a separate sales tool.
Compliance data at the point of sale
Batch numbers, potency, and certificates of analysis are attached to every product, giving dispensary buyers what they need for their own compliance before they order.
One login for multi-location buyers
Dispensary groups with several licensed stores order for each location from a single account, with separate orders and history per store.
Outcomes
Live
Buyer portal
Self-serve
Wholesale ordering
Built-in
Sales CRM
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