Vastram Tales - Fashion eCommerce Storefront
A seamless and scalable shopping platform for Vastram Tales - intuitive product management, smart automation, and a smooth customer-facing storefront.
The challenge
Build a fashion-first storefront that loads fast on mobile, lets the merchant manage their catalog without engineering involvement, and automates the order pipeline end-to-end. The brand needed a clean, on-brand shopping experience plus a back-office where collections, variants, pricing, and inventory could be updated in real time, without losing performance, SEO, or order accuracy at scale.
What we built
A Next.js storefront on the App Router paired with a Node.js admin API on PostgreSQL, deployed to AWS. The storefront uses ISR for product and collection pages so updates from the admin propagate to the public site within minutes without a redeploy. The admin panel gives non-technical staff full control over collections, variants, inventory, and order status. Order automation glues checkout to payment, inventory deduction, and fulfilment in a single transactional flow, with email notifications driven from the same backend that powers the admin.
Key features
Storefront
- Next.js App Router with ISR-driven product, collection, and CMS pages
- Mobile-first product grids with optimized hero, lookbook, and lifestyle media
- Variant-aware product page (size, color, fabric) with inventory-driven availability
- Persistent cart, address management, and order tracking for returning customers
- SEO-clean URLs, structured data, sitemap, and OG images per product
Catalog & Admin
- Self-serve admin for collections, products, variants, pricing, and stock
- Rich media management with responsive image variants served via CloudFront
- Inventory adjustments with audit trail and low-stock alerts
- Order list, detail, and status timeline for customer-support workflows
Order automation
- Checkout flow tied to payment authorization and atomic inventory deduction
- Order lifecycle: placed → paid → packed → shipped → delivered with admin controls
- Templated order confirmation, shipping, and delivery emails
- Idempotent webhook handling so duplicate events never double-charge or double-ship
Infrastructure
- PostgreSQL on RDS with read-friendly indexes for catalog browse paths
- Node.js API behind ALB with health checks and zero-downtime deploys
- S3 + CloudFront for media; Route 53 for apex + www routing
- Environment-isolated dev / staging / prod with database migrations gated in CI
Challenges solved
ISR for editorial-speed updates
Storefront pages regenerate incrementally as admin edits land, so the merchant sees their changes go live in minutes without redeploys or build-time bottlenecks.
Variant-aware inventory
Stock is tracked per variant (size × color × fabric), with availability surfaced live on the product page and deducted atomically at checkout to prevent overselling.
Self-serve catalog
Non-technical staff manage collections, copy, pricing, and media end-to-end from the admin - engineering only gets pulled in for genuinely new features.
Transactional order pipeline
Payment, inventory, and order creation run in a single Postgres transaction so a failed step never leaves the store with phantom stock or missing orders.
Idempotent integrations
Every webhook handler uses event-id deduplication so retries from payment or shipping providers never re-fire side effects.
Performance budget enforced
Lighthouse-95+ baseline maintained via next/image with explicit dimensions, edge-cached static assets, and a strict third-party script policy.
Outcomes
Live
Storefront
Self-serve
Catalog management
End-to-end
Order automation
Have a product idea or a system to scale?
Tell us what you're building. You'll hear back within one business day - from a senior engineer, not a sales rep.
- Free 30-min discovery call
- Fixed-scope or T&M engagements
- NDA on request - first reply within 24h